Paid Media · · 8 min
Paid media governance when you run 10+ business units
A framework for aligning campaigns, tagging and automated reporting across Latam.
The challenge
More than ten business units means different accounts, pixels and taxonomies. Without governance, reporting is fiction.
Framework
- A single UTM taxonomy and naming convention.
- Validated tagging layers (web + app).
- Executive dashboards by unit and consolidated.
- Weekly pacing and QA rituals.
Pluxion Studio implements the technical layer so marketing can invest with reliable data.