Tools hub
Calculators, generators and checklists that answer business questions — no fluff.
Primary tools
Marketing Automation ROI Calculator
Estimate how much you're losing on manual reporting and messy tagging, and how much you could save by automating with GTM, GA4 and dashboards. It translates operational chaos into dollars and works as a pre-sale for Marketing DevOps.
Answers: How much money are we wasting on manual tasks? · Is it worth automating or not?
Use the tool →GA4 Event Generator + Dev Spec
Define the action, goal and context; the tool generates the event name, parameters and a mini spec ready for developers. It positions the marketing–tech bridge.
Answers: How do I standardize GA4 without improvising? · How do I align marketing and development?
Coming soonGo-Live Checklist (web / landing / campaign)
Interactive checklist covering tracking, performance, SEO and legal. Output: risk level and critical issues before launch.
Answers: Are we ready to launch, or are we going to break something?
Coming soonCore Web Vitals Business Impact Calculator
Simple inputs: traffic, % mobile, bounce rate. Output: recoverable sessions and potential engagement impact. Speaks in business impact, not just LCP/CLS.
Answers: Is speed a real problem, or is it overstated?
Coming soonGA4 + BigQuery Real Cost Calculator
Estimate event volume, retention and monthly/annual cost. Transparency to decide whether exporting to BigQuery makes sense.
Answers: How much will exporting GA4 actually cost me? · Does it make sense to do it or not?
Coming soonSupporting tools
Enterprise Web Development Brief Generator
Block-based form. Output: a structured brief ready for agencies or internal teams.
Answers: What should I actually ask for in a web project?
Coming soonDigital Maturity Calculator (marketing + data)
Assesses stack, processes and automation; classifies into maturity levels. Ideal for strategic conversations.
Answers: Are we behind, average, or ahead?
Coming soon